Persuasion Communications Group Propels Generatorstore.com To Top Tier Placement Through Organic Search Engine Optimization
Atlanta, (PRWEB) January 23, 2007 -- Generatorstore.com, a wholly owned subsidiary of Atlanta-based Perkins Electric Company, is leading its competitors in popular search engines -- securing premium placement in Yahoo!, Google and MSN just 45 days after its launch. Developed by Persuasion Communications Group, an Atlanta-based communications firm that specializes in Atlanta Web design, the e-commerce site was designed to help expand the Perkins Electric enterprise and help sell residential, commercial and portable emergency generators nationally. To guarantee exposure and reach new Internet customers, Persuasion Communications developed a robust, organically-driven search engine optimization strategy for the new site.
Generatorstore.com is the industry's most comprehensive and easy-to-use e-commerce site, specializing in selling and delivering Guardian and Generac emergency power generators, the most popular selling brands on the market. The store also offers matching accessories and maintenance kits. The site's primary target customers are homeowners and businesses located in regions that seasonally experience hurricanes, tornadoes, winter storms and rolling blackouts.
When Perkins Electric decided to expand their business by including online sales, Persuasion Communications Group responded by delivering a carefully-branded website designed to effectively offer a comprehensive line of generators to residential and commercial customers, along with the critical information customers need when making purchasing decisions online. Additionally, the firm utilized organic search engine optimization techniques to push generatorstore.com to the forefront of the industry. The result was high-ranking search engine positions in a short time for terms such as "emergency home generators" and "commercial generators" in Yahoo!, Google and MSN -- often placing the generatorstore.com on the first page. The organic search engine optimization strategy was a cost-effective alternative to the pay-per-click services Perkins Electric had previously used for its local Atlanta website.
"Generatorstore.com is highly placed in the search engines we wanted and we are very happy about that," said Charles Perkins, president of Perkins-Electric Company, and owner of generatorstore.com. "We tried the pay-per-click route before with our other website and it simply became to costly for us to maintain. The organic solution implemented by Persuasion Communications Group proved to be the most cost-effective choice for us. We're also having great success with our other website, perkins-electric.com, by implementing Persuasion's organic solution. Now when people search for terms such as "generator sales in Atlanta" and "Atlanta emergency generators," our site is often listed number one."
According to industry surveys, marketers will increasingly implement search engine optimization as an integral component of their marketing plans in 2008 to cost-effectively drive customers to their websites and increase brand awareness. Persuasion Communications Group's combined marketing, communications and design expertise uniquely positions the firm to help clients capitalize on this trend by seamlessly integrating innovative web solutions into their clients' marketing campaigns and helping them boost sales and brand awareness.
"We developed the generatorstore.com site using organic search engine optimization techniques to help Perkins Electric target those potential customers most likely to purchase generators online," says Ernie Martin, founder and principal of Persuasion Communications Group. "We also used our expertise to develop the Generator Store brand to ensure it communicated strength, competence and always-on power. Additionally, we positioned the site as a trusted retail establishment that customers can feel good about, which was equally important to our team and the client."
To view the website, visit www.generatorstore.com or search for "emergency home generators" in Yahoo!, Google or MSN.
About Persuasion Communications Group
Persuasion Communications Group delivers creative communications, marketing and online-interactive solutions designed to cut through the clutter and noise of the marketplace. Based in Atlanta, GA, the firm works with Fortune 500 organizations and small to mid-sized businesses to develop innovative internal and external communications and marketing strategies as well as Atlanta Web design solutions. The firm also uses advanced methodologies designed to help clients quantify the impact of their organization's communications initiatives and aid them in determining the overall influence those initiatives have on annual revenue. For more information, visit www.persuasioncg.com.
About generatorstore.com
Generatorstore.com is the nation's most comprehensive and easy to use online store for sales of Guardian and Generac emergency power systems. Generatorstore.com sells mid-size generators for residential and light commercial use, larger systems for commercial and industrial use, and portable generators. With more than 50 years of combined sales and service experience in the emergency power generator industry, generatorstore.com provides customers peace of mind in any weather. Visit generatorstore.com at www.generatorstore.com.
###
Related Articles:
Internet Marketing Denver
The Internet has opened a new world to anyone who wants to own and operate a business. The Internet allows someone to work at home, perhaps out of a garage, and still have customers in all corners of the globe. Wherever the business exists, there is the center of the Internet market. Denver may not seem to be the center of the Internet to anyone who doesn't live there, but it is the home of New Media's Internet Marketing Denver. If you don't know much about Internet Marketing, Internet Marketing Denver can help you.
Top 5 Internet Marketing Myths Debunked
Most business owners that I talk with have preconceived notions about Internet marketing Often, these ideas are rooted in misinformation that they've heard along the way or on one or two bad experiences with less than scrupulous marketers
Internet Marketing Company Launches New Website, Delivers ROI in Today's Economy
Spectrum unveils its enhanced and newly redesigned website that details the company's innovative Internet marketing solutions.
How To Market Your Business Through Email
Internet marketing can be a challenge to many internet marketing business owners who want to do internet marketing in a legal and appropriate way. Many spammers send out internet marketing through the use of email mailings, but this type of internet marketing is not considered legal unless the internet marketing audience has consented to let you send internet marketing materials to them through email.
After the most informative assistance pertaining to Internet marketing....
After the most informative assistance pertaining to internet marketing. When you're seeking excellent advice concerning internet marketing, you'll find it hard separating quality information from misguided internet marketing suggestions or help so it is sensible to know ways of moderating the information you are given.
The internet marketing company understands the goals and objectives of your business.
You may come across thousands of internet marketing companies worldwide who offer internet marketing services with different marketing appeals. Every internet marketing company follows different strategies to achieve their desired goals and results.
Cybertegic.com's Free Internet Marketing Training Seminar Aids Companies in the World of Online Advertising
Cybertegic.com, one of the leading internet business consultants, recently conducted a free internet marketing training seminar to teach companies top marketing strategies that will help generate sales and increase visibility on the World Wide Web. Due to its success, another seminar is already in the works for top executives to attend to in the near future.
Cybertegic.com Bags More Certifications Earning Them Top Spot as Internet Marketing Experts
Cybertegic.com, an Internet Marketing Service firm (http://www.cybertegic.com/?utm_source=PRW&utm_medium=Press+Release&utm_campaign=Internet+Marketing+Service), proves that they are experts in every sense of the word. The company has bagged certifications and accreditations from undisputed leaders in the world of e-commerce: Google, Yahoo, and Microsoft.
Internet Marketing and Ebooks
Ebookdaddyinfo here, and today I'll will be discussing internet marketing and ebooks
All About Marketing Your Business Online
Internet marketing is quite a departure from other types of marketing, but internet marketing is exceptionally useful for your business. Especially in the age of specialized recording devices for televisions, internet marketing is becoming a much better way to catch the attention of the internet marketing audience instead of television advertisements.
Cybertegic.com Hosts Another Successful Free Internet Marketing Seminar
Cybertegic.com, one of the leading internet marketing services companies, has recently hosted a free internet marketing seminar that focused on how Google Pay Per Click marketing (PPC), Search Engine Optimization marketing (SEO), and Email Marketing can be maximized for boost online business sales and create a long-term success.
Power Success Marketing Internet Seminar Workshop
Power Success Marketing puts on seminars on Web site development and Internet marketing for business groups and entrepreneurs.This in-depth,seminar will help marketers- including entrepreneurs,general managers and marketing professionals-plan,execute and measure a successful Internet marketing campaign.The Special bonuses,discounts,early notification,and more,on Internet Marketing,teleseminars,teleclasses,teleconferences,workshops and webinars Marketing Seminar'and your contribution to the success of the event.You will save time and money by joining one of DEchen's dynamite Internet marketing seminars or sign up for the complete program!Include a worthwhile web internet marketing seminar for your organisation members'innovative motivation.
Affordable Search Engine Marketing Solutions Offered by SEM Research
SEM Research announced the launch of their new website. The Firm offers search engine marketing services and products designed to help businesses receive and profit from internet traffic from search engines.
Tips For Creating an Internet Marketing Business for Entrepreneurs
If you are an entrepreneur or a small business owner who is looking to boost your sales, you must seriously consider internet marketing as an option.
3FN Marketing Starts Offering Advanced Public Feeds with Top Conversion Results
3FN Marketing, a internet marketing company and affiliate program, offers Advanced Public Feeds improving the conversion results.